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Management needs to have a well-defined business plan, as well. It should look five years ahead, and outline new purchases based on a three-year ROI—a plan that allows you to build these new digital services in a coherent, cost-effective manner.
The biggest problem with the printing industry is that it didn't change much before 1984, and that caused widespread complacency and a sense of false security. Those days don't exist any more.
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