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You must use this slowdown as an opportunity to ramp up your digital department so you can be ready for the next wave of success. Those owners who always wait until the market changes first before investing in their companies are usually the ones left behind when opportunity comes knocking.
One persistent problem that plagues the graphic arts industry is the lack of trained employees. Your electronic prepress department staff must become proficient in running a totally digital network. To fully integrate all the available digital services, you need people who are well versed in IT (information technologies).
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