K/P Corp. Opens New Washington Facility with Fashion Show Flair

The designers translated direct marketing into twelve high fashion garments to reflect the latest technologies and the evolving sophistication of what marketers can do today to reach, talk, and transact with their customers in more meaningful ways than ever before. Garment themes included one-to-one targeted marketing; multi-channel
campaigns; digital variable printing; the environment; the web; closed loop marketing; and client data security.