Kantar Media Reports Increase in U.S. Advertising Expenditures

Ad expenditures for the two largest telecom marketers continued to move downward. AT&T expenditures fell 21.0 percent, to $375.5 million and Verizon Communications cut its media budgets by 14.7 percent, to $326.9 million.

Unilever entered the top 10 rankings by spending $278.3 million, a 48.6 percent jump. The company raised marketing support broadly across its brand portfolio. Media expenditures at Comcast increased 12.8 percent and reached $469.7 million on higher budgets from its movie studio division. L’Oreal investments rose 9.0 percent to $377.8 million as the company continued to aggressively support its core cosmetics and hair care brands.