KBA Genius 52 UV Press Fuels Interest in Plastic and Lenticular Printing

“The Genius 52 UV press was a hit at PRINT 09,” says John Raithel, senior vice president of sheetfed sales for KBA. “Why? Because in this economy, printers are looking for a flexible, economical, productive press that allows them to produce high-quality work on traditional substrates and also high value jobs on plastic, lenticular, and other diverse substrates. The Genius 52 UV is the most diverse press on the market and its unique design concept along with its other award-winning features is proving to be very attractive. Its low start-up waste is ideal for high-end stocks such as plastic. The press now comes with a dedicated coater unit so that a printer can print five colors, cure the job, then apply a heavy coating or even gold, silver, or white.”