“Since we started this program four months ago, we’ve had a tremendous positive response to it,” says Chris Travis, director of technology at KBA. “Printers are enthusiastic about not having to take time away from their facility and being able to schedule a particular time to see the press in action. We’re able to set up a private, secure demonstration for as many hours as they need, at as many different sites as needed. For example, we can show a demonstration of the Rapida 106 to the president of the company in his office, to the pressroom supervisor in another location, and to the company’s sales force in a variety of locations. Especially in today’s economic climate, our program offers an economical and realistic approach for printers and their busy schedules.”
- Companies:
- KBA North America
- People:
- Bill Silber
- Chris Travis