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“The customer told us that this type of webcam demonstration is the future,” recalls Silber. “They still want to see how the process works and see their samples printed, but they are busy and in different locations. Many are performing additional jobs due to the economic climate, so they are very time-strapped. Everyone praises KBA for offering a solution that allows them to get involved with their press decision making yet allows them to hold down costs and expenses. Our participants in the webcam demonstration called it ‘impressive’ and felt very positive about their experience.”
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- Companies:
- KBA North America
- People:
- Bill Silber
- Chris Travis
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