Car Wrap Turns into a Movie ‘Wrap’ for Printer –Michelson

Stephen Hoey, president of wide-format graphics printer KDF Reprographics, had no idea that a request to produce the vinyl vehicle wrap for a Mini Cooper "on the cheap" would lead to several related print jobs, a role in a movie and national exposure for his Rockleigh, NJ-based company. It all started last year when KDF was approached by a film production company about wrapping a Mini Cooper to be used in the documentary "POM Wonderful Presents: The Greatest Movie Ever Sold." The latest brainchild of documentary filmmaker Morgan Spurlock (creator of the fast-food exposé "Super Size Me"), the film pokes fun at the unabashed use of paid product placements 
in Hollywood movies. It features Spurlock driving the Mini Cooper—emblazoned with the logos of corporate backers—across the country in search of more sponsors to finance his movie.