Car Wrap Turns into a Movie ‘Wrap’ for Printer –Michelson

KDF Reprographics ended up wrapping the Mini Cooper free of charge using its six-color Mutoh ValuJet 2606 wide-format printer in exchange for the promotional benefits of getting to appear in the movie. "Not only had I offered them a free vehicle wrap but, unbeknownst to me, I had just proven the point of their movie without even knowing the point of the movie," relates Hoey. Last August, a film crew visited KDF's facility to shoot footage of the vinyl wrapping process, some of which made the final movie cut. The documentary debuted at this year's Sundance Film Festival, and was purchased by Sony Classics, which released it nationwide in April.