Car Wrap Turns into a Movie ‘Wrap’ for Printer –Michelson

Once the film got picked up by Sony Classics, additional sponsors came on board in droves. The Mini Cooper wrap required constant updating, with KDF adding new sponsor logos every week. The printer also produced vinyl wraps for two more Mini Coopers on display at the premier showings of "The Greatest Movie Ever Sold" in Los Angeles and New York, as well as wraps for several Mini Cooper dealerships. The original car was even featured on the Conan O'Brien late night talk show. And, after seeing samples of KDF's 3D lenticular printing capabilities, Spurlock hired the firm to create some 3D movie posters and large-scale lenticular theater lobby displays.