Keynote: How Printing Companies Can Grow Profitably in 2023

• Rely on data and monitor leading indicators more closely than usual.
• Optimize marketing and look at changing client behaviors. 
• Prepare for the data age, and use data to reduce business risk.
• Rigorously assess opportunities and base choices on what best fits a company’s resources, capabilities, and goals.
• Build an employer brand through reputation and differentiation. 
• Stress test your business so it can handle unexpected outcomes related to economic downturn. “If we don’t stress test, our banks will,” Paparozzi emphasized.

Rudy DeSousa, VP of sales at Pioneer Press; and Brian Adam, president of Olympus Group, shared insights on what shops need to do both internally and externally to ensure growth. One of the hot topics was employee retention.