Keynote: How Printing Companies Can Grow Profitably in 2023

Employee Retention

Adam said all print companies have the same access to the same equipment, but what differentiates each one is the people. He told attendees not to let their superstars go. If pay or benefit cuts need to happen, don’t apply them to your best people.

Another aspect of employee retention is communication. Employees should know what’s happening in the business and have a space to offer opinions. DeSousa stressed the importance of having meaningful conversations with employees. Explain the “why,” not just the “how” of business operations and decisions.

“Give them confidence that your business will come out on the other end,” Adam advised.