Kill the Assumption Gnomes –Farquharson/Tedesco
Print Still Fills the Bill
But you know better and, moreover, you know that if you sell with that negative assumption between your ears, your customers and prospects will surely hear the panic in your voice. So, you close your eyes and focus on the fundamentals. A new thought enters your head: "People still need to communicate and print is a tool in the toolbox. Electronic options and social media won't replace print, they'll augment it. They work together. Therefore, it is in my best interest to know all about social media, how the different options work, and where print fits."
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
