Kill the Assumption Gnomes –Farquharson/Tedesco
He's already there, talking to you. And what's worse, you're listening. You're buying in. He's on your shoulder now, as a matter of fact. Take a moment and see for yourself. No? You can't see him? OK, let's do a little test…
Give this question some thought: What is the worst day of the week to make a sales call? Think about your answer before continuing to read this column. Which day of the week stands out as the one that you believe to be futile to even try making a sale. Think. Did you hear that? The answer you just came up with (most likely: Friday) wasn't your doing. It wasn't your thought.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
