As we all know, Assumption Gnomes are illiterate, so you'll have to teach yours to change by speaking to him. Only through repetition can change be affected:
• You leave a voice mail message for a prospect and as you hang up, you hear, "Don't call again, you'll only make them angry. If they want something, they'll call you." Silly Gnome. The next time this happens, say out loud, "I have products and services that bring tremendous value to my customers. This prospect is waiting to hear from me and hopes that I call again."
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.