Kill the Assumption Gnomes –Farquharson/Tedesco
Um, Gnome? This isn't 1982. We are only as good as the last job we shipped and, while this one might have gone well, it is now in the past and the reset button has been hit. As such, you need to tell yourself, "I cannot get complacent and believe my own press. I need to continue to earn my client's business as if I might lose it at any moment." Making this assumption keeps you on your toes and acknowledges the sad truth that all relationships are temporary.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
