King Printing Adds Inkjet Printing of Books to Support Independent, Self Publishers

By Erik Cagle

King Printing's Most Special Job

Online printing scams come dressed in different angles, and many of them are pitched to pray on your gentle side and bleed your compassion in dollars and cents. So when an order came into adibooks.com for casebound copies of a book commemorating the U.S. armed forces, to be shipped to Germany for final delivery in battle theaters such as Iraq and Afghanistan, Sid Chinai had a justifiably healthy level of skepticism.

"We asked them for money and they started to send us money orders," Chinai recalls. "We didn't cash them; we just put the money orders aside."

Sid Chinai soon learned that these orders were real. They were photo books being assembled by actual members of the U.S. armed forces, who used what little free time they had available to produce these memory tomes. Their families back home were also assisting in the process. King Printing/adibooks.com has now produced four books in all, the last of which was a 1,000-copy run.

Once Sid confirmed that the orders were on the level, he gathered the money orders and returned them to the soldiers. It was not a difficult decision to make.

"Our boys are out there...we're not out there doing what they do every day, risking their lives," he says. "It's just our way of saying 'thank you' to them. Some of the kids photographed are not even alive today. You stop to think about that and..."

Chinai's voice trails off.

"One lieutenant colonel called to thank us, and I responded, 'no, we want to thank you," he adds. "I told him, 'you have limited minutes to talk. Call your family; don't call me.' "

The two men shared a laugh and Chinai felt heartened. It was the greatest refund he'd ever tendered.

"It's not all for profit. In life, you've got to give a little back," he says.

Any good idea that's worth  actualizing is certainly worthy of being mimicked, replicated or just plain ripped off. Often, competitors will seize on the opportunity to take someone else's recipe, replace certain ingredients and then pass it off as their own. That holds true in the kitchen and in the board room.

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