King Printing : Have Inkjet, Will Dominate

Adi Chinai doesn't appear overly concerned about this trend. "We don't particularly view it as a major threat," he says. "A lot of publishers are finding that digital rights management is very cumbersome, and is a very low-margin business. There's still value in putting ink on paper and producing printed books. (Publishers) are able to maintain a profit level that can sustain future business. E-books, right now, actually help to drive print. People will read free chapters on their electronic readers or computers, but they inevitably decide to buy books."