KINGERY PRINTING--Pride in Hard Work

Providing customers a better product at very competitive prices became a staple. That may all sound familiar to fellow printers that have employed similar tactics during this recession, but Kingery Printing also made a tough call when it came to some existing accounts.

"A lot of printers were printing what I call marginally profitable work, including us," John Kingery admits. "We decided, as a management team, that if we had a troublesome job, maybe a job that did not fit our equipment properly, we had to charge more. This has paid off in the long run . . .getting work that really fit our capabilities, that we enjoy producing and that we are good at doing. We tried to increase those types of accounts, and we set our salespeople on that track, as well."