KIRKWOOD PRINTING -- Energizing Color
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Even as Kirkwood is turning to the Internet for production efficiencies, Mitchell says he still stresses the importance of face-to-face communication in sales activities.
"I've always pushed my sales staff—and our production people, for that matter—to take the time to get to know our clients. They need to understand what is going on with a piece so, when they come back to the shop, they can answer questions without having to go back to the customer," he explains. "A couple of clients tried computer-based print buying systems, but they came back to us and said it didn't work."
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