KIRKWOOD PRINTING -- Energizing Color

"Quality was behind our choice of equipment," he explains. "If we put a price on a job and win the work, then it's an effective way to produce the job. We are giving clients high quality, faster turnaround and great service."

Kirkwood lets customers know if a job fits or doesn't fit its capabilities, points out the sales exec. If the work isn't a good fit, the printer will try to help the buyer find an alternative supplier. "Still, with some customers, when I try to direct them to a digital shop that can produce a short run, they say they really want to stay with the quality that we provide."