KODAK DARWIN VI Authoring Tool Now Available for ADOBE INDESIGN CS3 Software and Cross Media Campaigns

The DARWIN VI Authoring Tool now supports the use of PURLs, a method gaining favor with marketers to drive customers and prospects to a web site. Used with INDESIGN CS3 software, the DARWIN VI Authoring Tool incorporates PURLs into print communications by automating the process of retrieving and saving a respondent’s data from the PURL. Kodak works with two partners in this automatic acquisition of PURLs, MindFireInc (http://www.mindfireinc.com) and EasyPurl (http://www.easypurl.com).