Kodak to Discuss Opportunities in Data-Driven Communications at the Xplor 2010 Global Conference

ROCHESTER, NY—March 11, 2010—Kodak’s Pat McGrew will help attendees learn to take full advantage of business opportunities in data-driven applications at the Xplor 2010 Global Conference and Vendor Forum, March 17-19 at the TradeWinds Island Grand Hotel and Conference Center in Tampa Bay, FL. In addition, Terry Wozniak of Kodak will address the use of color in TransPromo communications. This year’s conference provides a forum for end-users, analysts, industry experts, and vendors to share experiences and solutions in delivering customized information using a variety of document technologies

“This year’s Xplor 2010 Global Conference and Vendor Forum provides an excellent opportunity for attendees to capitalize on the wealth of knowledge within the Xplor vendor community,” said McGrew, Data-Driven Communications Segment Evangelist, Kodak. “We’re thrilled to emphasize the power of data-driven applications that use TransPromo and color variable data methods. We want attendees to learn how Kodak’s digital printing solutions combined with their existing data can help them create communications materials that drive higher response rates.”

McGrew will participate in four panel discussions that cover a wide range of topics such as management strategy, document design, document composition, compliance, applications, production/distribution and customer retention. The panels include:

• Data-driven customer communications: 10:30 a.m.-11:30 a.m. on Wednesday, March 17

McGrew will share ideas and best practices on data-driven customer communication, including details on using customer data to communicate more effectively. The session starts with the basics on managing current customer data, discusses document re-engineering, and highlights how creativity can change how customers view monthly bills and statements.

• Key Vendor Panel: 1 p.m.-3 p.m. on Wednesday, March 17

As keynote, McGrew will share Kodak’s presence in the digital document industry, as well as how Kodak has positioned its products and services for the future of document communications. The panel is moderated by Kemal Carr EDP, President, Madison Advisors, and will close with a question-and-answer period.

• “Every Answer You Need...What’s Your Question?” 3:30 p.m. on Thursday, March 18

McGrew will host the panel covering a variety of topics across hardware, software, and workflow processes. The panel consists of Scott Baker, GMC Software; Guy Broadhurst, Océ; Peter D’Amato, Pitney Bowes; Kevin McPherson, Xerox; and Carrie Murphy, InfoPrint.

• “Vendor Panel: Value of Augmented Reality, Codes, and Print Techniques” 8:30 a.m. on Friday, March 19

McGrew will moderate the panel, which will discuss several topics that touch on the value of augmented reality, QR codes, and print techniques. Participants include Jeff DeVoyd, GMC; Scott Draeger, HP Exstream; Carrie Murphy, InfoPrint; and Matt Swain, InfoTrends.

Terry Wozniak, Manager, Applied Workflow Solutions, Inkjet Printing Solutions, Kodak, also brings his expertise to the event by presenting a course in the Design Track:

• “The Use of Color in TransPromo Application Design” 9:30 a.m.-10:20 a.m. on Thursday, March 18

Wozniak will explain why a key component in TransPromo application design is the proper selection of colors that are within the gamut of the target printer, and will explain the different color spaces with which application designers are familiar. The course is co-presented by Wozniak and John Meixel, both members of the AFP Consortium.

Xplor Intl. is the premier association for the electronic document industry. For more information on this year’s conference visit: http://www.xplor.org/.

About Kodak
As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

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