Kodak, EMTEX Simplify Creation of TransPromo and Direct Mail Applications

ROCHESTER, NY—Aug. 30—Printing effective, high volume, variable color documents for TransPromo and direct mail applications is easier with expanded EMTEX support for Kodak’s full line of KODAK NEXPRESS Digital Production Color Presses. Announced at the recent TransPromo Summit in New York City, EMTEX’s growing support for KODAK digital print solutions now includes output to the ISO standard PPML/VDX data stream format.

Paired with the NEXPRESS Digital Production Color Press, the EMTEX VIP Server allows users to manage high resolution print files for TransPromo and direct mail applications, with excellent print stream re-engineering capabilities and world class workflow automation options. The EMTEX VIP server is a high-performance output management solution that provides centralized print production management, real time data stream transformation, resource management, and job accounting. The EMTEX VIP server now supports conversion of IBM AFP to PPML/VDX data stream format.

“Kodak and EMTEX are delivering print production solutions that overcome traditional transactional print challenges such as working with a mixture of legacy and modern applications, a variety of printstream formats, and complex workflow requirements,” said Pat McGrew, Data Center & Transaction Segment Evangelist, Kodak.

In addition to the NEXPRESS Digital Production Color Presses, the EMTEX VIP Server supports all KODAK VERSAMARK print systems including MICR configurations. EMTEX VIP server capabilities for VERSAMARK solutions include fast conversions to IJPDS, from PostScript or PDF; support for 3 and 4 up and 300 dpi and 240 dpi printers; and support of ICC profiles for color conversion using KODAK COLORFLOW Technology to ensure accurate color rendition.

KODAK products are backed by KODAK Service and Support. KODAK Service and Support is made up of more than 3,000 professionals reaching more than 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for the commercial printing, graphic communications, document imaging and data storage industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.

About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using KODAK solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on KODAK technology to uniquely tell their story through moving or still images.

More information about Kodak (NYSE: EK) is available at www.kodak.com