Kodak Experts to Discuss Emerging Trends and Opportunities in Free Seminars

ROCHESTER, NY—Oct. 23, 2008—Professionals attend trade shows f or a number of different reasons, including a desire to enhance their knowledge about technology and trends in their chosen fields. Graph Expo, taking place Oct. 26-29 at McC or mick Place in Chicago , offers a variety of free seminars open to all attendees. Kodak speakers are participating in several programs designed to educate and enlighten graphic communications professionals.

Mark Weber, Vice President, Marketing, Electrophotographic Printing Solutions, Kodak’s Graphic Communications Group, presents “Take Your Business to New Dimensions” on Sunday, Oct. 26, 12:30 p.m.-1:30 p.m. in Room S404bc, South Hall, Level 4. Weber will provide insights on some of the latest techniques f or expanding digital printing capabilities and increasing revenue potential.

“Marketers and others who communicate with print continually strive to distinguish their materials and set themselves apart from their competition,” said Weber. “With solutions that include using variable data printing f or creating customized documents as part of an integrated, personalized campaign or producing a raised print that looks and feels like the item in the image, digital printing provides many opp or tunities to maximize communications effectiveness.”

Pat McGrew will take part in a panel titled “Dazzling Revenue Results: High Impact Transactional Print” on Monday, Oct. 27, 8:30 a.m.-10 a.m. in Room N427a, N or th Hall, Level 4. The panel is spons or ed by XPLOR International and will discuss how printers can create well designed statements that drive revenue, cut costs, and increase customer retention and loyalty.

Ari Shapiro, Solution Manager, CREO Branded Products, Kodak’s Graphic Communications Group, and Arjen van der Meulen, Direct or , Col or , Kodak’s Graphic Communications Group, present in a two part session, “Understanding and Solving Common Col or Issues,” on Monday, Oct. 27, 12:30 p.m.-1:30 p.m. in Room S403ab, South Hall, Level 4.

In part one of the presentation, “How to Produce High-Quality Col or in the Digital Printing Industry,” Shapiro will share powerful and intuitive col or management tools that help manage the col or process and account f or the numerous variables that come into play when seeking to achieve accurate col or reproduction.

“In a digital printing environment, where multiple devices and technologies are often in use, an objective process is required to properly read and adjust the digital data,” said Shapiro. “This session looks at ways to reduce subjectivity when reproducing col or .”

In part two of the presentation, “Col or Relationship Management,” van der Meulen will discuss how to manage changes in col or as a job moves through each step of the production process. His presentation will include an overview of KODAK COLORFLOW Software, which applies a strategy called Col or Relationship Management f or automatically adjusting col or control elements, like curves and ICC profiles as they are linked to devices.

Nick Patrissi, Industry Relations Manager, C or p or ate Solutions, United States and Canada , Kodak’s Graphic Communications Group, participates in the panel “Print Buyers Talk about Sustainability” on Monday, Oct. 27, 4:15 p.m.-6 p.m. in Room S504, South Hall, Level 5. The panel will provide insight on issues of sustainability in the printing industry, such as marketing automation, environmental management systems, energy usage, paper certification and recycling consumables. The impact of innovative new technologies on sustainability will also be expl or ed.

Kodak will show its products and integrated solutions f or graphic communications professionals in booth #600 at Graph Expo. To receive regular updates from Kodak’s Graphic Communications Group, go to Twitter.com/KodakIDigPrint and register f or the company’s new Twitter feed. F or m or e inf or mation on Kodak’s Graphic Communications Group at Graph Expo, please visit www.kodak.com/go/graphexpo.

About Kodak
As the w or ld's f or emost imaging innovat or , Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit http://www.kodak.com, and our blogs: 1000words.kodak.com, PluggedIn.kodak.com, and GrowYourBiz.kodak.com.