Kodak Experts to Highlight Power of VDP at 2006 DMA Conference and Exhibition

Jeff Cleary, Managing Director, Catalyst Direct, Inc.

“Variable data printing has become an increasingly popular way to drive ROI,” said Quinlisk. “Kodak wants to help marketing professionals achieve marketing results and ultimately grow their businesses. By attending this discussion, we hope show attendees will understand what’s required to run variable data effectively, as well as some of the complexities associated with developing a variable data campaign, and learn about the market trends of personalized campaigns that deliver results and win customer loyalty.”