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“Everything changes when we start thinking of ourselves as in the communications business,” said Andy Paparozzi, Chief Economist and Vice President of NAPL (http://www.napl.org/ProfSvcsGroup/documents/Paparozzibio8-06.pdf), who delivered the keynote address on day one of the conference. “We have to work in harmony with our customers to achieve their desired results on all communication fronts—print, web and marketing.”
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