Kodak Shares Business Strategy Insights from Customer Roundtable

“One of the biggest challenges in becoming a marketing services provider lies in continuously educating ourselves and our customers about things like the latest campaign components and how to measure ROI,” said Greg Shapiro, president, H.O.T. Printing & Graphics. “Our sales team attends MarketMover webinars, then shares information with agencies and customers through lunch-and-learns and similar events. We’ve also seen success with multimedia campaigns that promote our capabilities and expertise.”