Kodak to Showcase New Products, Solutions and Opportunities for Customers

The Darwin VI Authoring Tool now supports the use of PURLs, a method gaining favor with marketers to drive customers and prospects to a web site. Used with Indesign CS3 software, the Darwin VI Authoring Tool incorporates PURLs into print communications by automating the process of retrieving and saving a respondent’s data from the PURL. Kodak works with two partners in this automatic acquisition of PURLs, MindFireInc (www.mindfireinc.com) and EasyPurl (www.easypurl.com).