Kodak Teams with LifePics to Streamline Online Photo Merchandizing for Retailers

According to InfoTrends, more than 21 precent of printed photo merchandise products (photo books, cards, calendars, and specialty prints) that are ordered online in 2011 will be fulfilled in a retail store. That percentage is expected to approach 28 percent by 2015. The Kodak and LifePics partnership allows retailers that have made an investment in Kodak in-store equipment to participate in this market, adding value to their existing Kodak product fleet, and enhancing their portfolios of premium photo products that can be fulfilled in-store or offsite.