Kodak’s Print On Demand Solutions Group Presents Nuevo Technology for the Creo Color Servers Product Line at drupa

DUSSELDORF, GERMANY, Jan. 15—Print On Demand Solutions (PODS) Group, an independent unit of Kodak’s Graphic Communications Group, presents Nuevo Technology, the new high end CREO Color Server system for the graphic arts industry, at drupa 2008. At the core of Nuevo Technology is a new high speed system architecture that will serve the entire CREO Color Servers product line. This technology addresses high production markets with increased performance and speed. The new architecture introduces scaleability, advanced functionality, parallel operations, advanced batch editing solutions, and process automation.

“We are very excited to release Nuevo Technology for the CREO Color Servers product line,” said Ilana Jucha, General Manager, PODS Group. “This technology is capable of driving Kodak’s high speed digital presses and addresses high production markets, such as TransPromo, photo rich applications and direct mail. We will show 10 times improvement in performance at drupa.”

Productivity and Performance

Nuevo Technology features a scaleable and parallel RIP architecture that manages jobs and drives them at a rate of 1,000 ppm. With its new performance level, the technology will enable CREO Color Servers to drive high volume applications such as TransPromo, photo rich and direct mail.

Color and Image Quality

Nuevo Technology adapts and leverages Kodak’s unique image enhancement capabilities that enable high quality automation for batch editing of images, positioning CREO Color Servers as a solution for the photo rich application market.

Variable Data Printing (VDP)

Nuevo Technology increases value to direct mail print service providers with premium connectivity to VDP authoring tools and composition engines. Newcomers to VDP will enjoy an embedded VDP composition engine and predefined VDP templates that make it easy to begin exploring the business opportunity and benefits of variable data printing. More advanced VDP solutions are available via an easy upgrade path.

Premium Connectivity

Nuevo Technology provides premium connectivity to the latest versions of KODAK Unified Workflow solutions such as KODAK PRINERGY and KODAK INSITE Workflow Systems. This connectivity brings higher value to users when considering expanding digital print opportunities while demanding operational super efficiency. KODAK Unified Workflow solutions enable better connectivity with CREO Color Servers.

The PODS Group also continues to develop its Workflow Partnership Program that is based on open standard, JDF based connectivity to third party workflow solutions. New integrations will be announced at drupa. In addition, the PODS Group develops long term collaboration with many VDP product vendors, in order to provide customers with the widest choice of market ready solutions for VDP.

In addition, CREO Color Servers drive production digital presses of industry leading vendors such as HP, IKON, Konica Minolta, and Xerox. CREO Color Servers based on Nuevo Technology enable OEM partners to connect to Kodak’s largest workflow portfolio for intelligent automation and integration of business, data, color and production processes for both conventional print and digital production.

About the Print On-Demand Solutions Group

The Print On-Demand Solutions (PODS) Group develops and supports high-performance CREO Color Servers and key workflow products solutions for a range of digital production printers and presses. It also develops advanced on-demand applications to enable the creation of personalized direct mail, targeted catalogs and other powerful one-to-one marketing communications tools.

The PODS Group currently supplies CREO Digital Color Servers to such industry leaders as Hewlett-Packard, IKON, Kodak, Konica Minolta, and Xerox Corporation.

As the independent unit of Kodak’s Graphics Communications Group, PODS Group will continue to help its customers leverage their investment in digital print, and to spearhead the “digital revolution”.

For more information about the PODS Group, visit www.pod-wf.com

About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customer’s worldwide using KODAK solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on KODAK technology to uniquely tell their story through moving or still images.

More information about Kodak (NYSE: EK) is available at www.kodak.com