Kodak’s Print On-Demand Solutions (PODS) Group and MindFireInc To Bring The Power Of Multi-Channel Campaigns to Kodak Darwin Authoring Tool

The combination of KODAK DARWIN VI Authoring Tool and LOOK WHO’S CLICKING Software offers a powerful multi-channel solution to increase effectiveness and direct mail ROI

CHICAGO—Sept. 9—MindFireInc, the industry leader in linking off-line marketing channels with the Internet, announces an agreement with the Print On-Demand Solutions (PODS) Group, an independent unit of Kodak’s Graphic Communications Group. The goal of the partnership is to combine the power of personalized direct mail campaigns with Personalized URLs and landing pages for better conversion of prospects, detailed response profiling, and in-depth tracking of campaign results.