Kodak’s Print On-Demand Solutions (PODS) Group and MindFireInc To Bring The Power Of Multi-Channel Campaigns to Kodak Darwin Authoring Tool

“The highly relevant variable data direct mail campaigns enabled by DARWIN Authoring Tool are a natural fit for Personalized URLs and landing pages,” said Carolyn Valiquette, Executive Vice President of MindFireInc. “Once you get the audience’s attention by speaking directly to them in the printed piece, it’s even more important to continue that personal conversation online, especially since so many people prefer to respond online these days. The combination of DARWIN Software and LOOK WHO’S CLICKING Software offers a powerful multi-channel solution to increase the effectiveness and ROI of all direct mail campaigns.”