Kodak’s Print On-Demand Solutions (PODS) Group and MindFireInc To Bring The Power Of Multi-Channel Campaigns to Kodak Darwin Authoring Tool

The tight integration between MINDFIRE LOOK WHO’S CLICKING Software and KODAK DARWIN Software enables users to create cross media campaigns. DARWIN Software automates the process of the PURLs acquisition by using LWC’s API. It communicates the job’s database to LOOK WHO’S CLICKING Software server, gets back the PURLs and stores them with the original customer data, adding PURLs to the printed job (within DARWIN Software) like any other VI element.