Kodak’s Print On-Demand Solutions (PODS) Group and MindFireInc To Bring The Power Of Multi-Channel Campaigns to Kodak Darwin Authoring Tool

With LOOK WHO’S CLICKING Software, the personalization capabilities of the DARWIN VI Authoring Tool extend beyond printing to Personalized URLs and customized web pages that help convert more direct mail recipients into qualified leads that generate sales. By complementing the VDP capability of DARWIN Software with LOOK WHO’S CLICKING Software, users of the DARWIN Tool can create personalized direct mail, leading recipients to respond to their unique, personalized VIP Landing page and providing the respondent with a more relevant online experience.