Kodak’s Print On-Demand Solutions (PODS) Group and MindFireInc To Bring The Power Of Multi-Channel Campaigns to Kodak Darwin Authoring Tool

President of Graphics West, Jere Ames-Johnson confirms, “With these two powerful tools, DARWIN VI Authoring Tool and LOOK WHO’S CLICKING Software, we are seeing better results. We did not need to change anything in our workflow and the programs run very smoothly together, increasing our time to market and providing a valuable end-to-end solution for our clients.” A web-based Campaign Dashboard provides users of the DARWIN VI Authoring Tool with real-time results and analytics. These multi-channel campaigns generate higher response rates and convert more direct mail recipients into qualified prospects and valued customers.