Kodak’s Print On-Demand Solutions (PODS) Group and MindFireInc To Bring The Power Of Multi-Channel Campaigns to Kodak Darwin Authoring Tool

The combination of KODAK DARWIN VI Authoring Tool and LOOK WHO’S CLICKING Software offers a powerful multi-channel solution to increase effectiveness and direct mail ROI

CHICAGO—Sept. 9—MindFireInc, the industry leader in linking off-line marketing channels with the Internet, announces an agreement with the Print On-Demand Solutions (PODS) Group, an independent unit of Kodak’s Graphic Communications Group. The goal of the partnership is to combine the power of personalized direct mail campaigns with Personalized URLs and landing pages for better conversion of prospects, detailed response profiling, and in-depth tracking of campaign results.

LOOK WHO’S CLICKING Software, MindFireInc’s flagship product, is a robust web-based software program that automates the creation, management, and tracking of Personalized URLs and VIP Landing Pages, as well as automated follow-up email, lead distribution and real-time reporting. LOOK WHO’S CLICKING Software tracks the response and all online activity, gathering information about the recipients’ preferences, automatically routing leads to the appropriate sales person via email, and generating powerful real-time reports that provide immediate insight into the effectiveness of the campaign.

“LOOK WHO’S CLICKING Software is sophisticated, comprehensive software that provides an excellent solution for users of the DARWIN Software who want to execute cross-media campaigns,” said Gershon Alon, Director, On-Demand Applications, PODS Group. “It complements the direct mail capabilities of the DARWIN Application by covering all the online interaction with potential customers. And it’s fully scaleable to fit any campaign length and budget.”

The DARWIN VI Authoring Tool is a professional Variable Data Printing (VDP) application that enables the creation of full-color personalized prints that are completely customizable for each recipient. The power of DARWIN VI Authoring Tool lies in its easy-to-use workflow and automated features, enabling users to produce complex 1:1 marketing campaigns quickly, efficiently and economically. Any element can be dynamic – text, images, colors, charts, barcodes and even entire layouts.

“The highly relevant variable data direct mail campaigns enabled by DARWIN Authoring Tool are a natural fit for Personalized URLs and landing pages,” said Carolyn Valiquette, Executive Vice President of MindFireInc. “Once you get the audience’s attention by speaking directly to them in the printed piece, it’s even more important to continue that personal conversation online, especially since so many people prefer to respond online these days. The combination of DARWIN Software and LOOK WHO’S CLICKING Software offers a powerful multi-channel solution to increase the effectiveness and ROI of all direct mail campaigns.”

The tight integration between MINDFIRE LOOK WHO’S CLICKING Software and KODAK DARWIN Software enables users to create cross media campaigns. DARWIN Software automates the process of the PURLs acquisition by using LWC’s API. It communicates the job’s database to LOOK WHO’S CLICKING Software server, gets back the PURLs and stores them with the original customer data, adding PURLs to the printed job (within DARWIN Software) like any other VI element.

With LOOK WHO’S CLICKING Software, the personalization capabilities of the DARWIN VI Authoring Tool extend beyond printing to Personalized URLs and customized web pages that help convert more direct mail recipients into qualified leads that generate sales. By complementing the VDP capability of DARWIN Software with LOOK WHO’S CLICKING Software, users of the DARWIN Tool can create personalized direct mail, leading recipients to respond to their unique, personalized VIP Landing page and providing the respondent with a more relevant online experience.

President of Graphics West, Jere Ames-Johnson confirms, “With these two powerful tools, DARWIN VI Authoring Tool and LOOK WHO’S CLICKING Software, we are seeing better results. We did not need to change anything in our workflow and the programs run very smoothly together, increasing our time to market and providing a valuable end-to-end solution for our clients.” A web-based Campaign Dashboard provides users of the DARWIN VI Authoring Tool with real-time results and analytics. These multi-channel campaigns generate higher response rates and convert more direct mail recipients into qualified prospects and valued customers.

A special offer has been created for those who purchase both the DARWIN Software and the LOOK WHO’S CLICKING Integrated Marketing Campaign Software Suite. Contact your MindFireInc sales representative or Sheryl Cherry at MindFireInc to learn more. While both DARWIN Software and LOOK WHO’S CLICKING Software work very well together, stand-alone, integrated versions will be available in the near future. Both products offer a web services-based API and integration efforts are underway.

KODAK Products are backed by KODAK Service and Support. KODAK Service and Support is made up of more than 3,000 professionals reaching more than 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for the commercial printing, graphic communications, document imaging and data storage industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.

About MindFireInc
Since 1999, MindFireInc has been the leader in helping marketers link the impact-power of direct mail and other off-line media with the interactive capabilities of the Internet. MindFireInc’s flagship product, LOOK WHO’S CLICKING Software is a web-based application suite that automates the creation, management, and tracking of Personalized URLs and VIP Landing Pages. The company delivers LOOK WHO’S CLICKING Software through its expanding network of Solution Partners, which are typically print service providers, agencies and consultants. With offices in California, Idaho, New Jersey and Asia-Pacific, MindFireInc is a privately held company led by a seasoned management team with proven industry success. For more information, please visit www.mindfireinc.com.

About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using KODAK solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on KODAK technology to uniquely tell their story through moving or still images.

More information about Kodak (NYSE: EK) is available at www.kodak.com

(Kodak and Darwin are trademarks of Eastman Kodak Company.)