Komori Issues White Paper on Social Media Marketing for Printers

The white paper can be downloaded from www.komori-social-media.com.

The white paper, entitled “Social Media Marketing: How This New Way of Communicating Can Benefit Your Print Business,” details key trends and highlights opportunities for print providers to expand their traditional marketing initiatives with social media. Additionally, the report presents case statements on how investing in social media gives print providers a 360 degree view of what their customers are saying about their products and services, the ability to respond to customers’ needs on-the spot, insight into the printing industry, and information on important business issues.