Krehbiel Adds Variety, Spice To Business, Life

"We went from being their favored printer to being a high-priced supplier," Krehbiel recalls. "R.R. Donnelley and Von Hoffmann soon got penetration. We scrambled to get our costs under control so we could offer more competitive prices. We also launched a sales and marketing campaign to expand our customer base; today, we've gotten away from the one-customer mentality."