Landoll Inc.--Never Give Up, No Matter What

True to His Niche
Landoll's success has been earned in an old-fashioned way. He's been true to his dream of producing brand-name children's books priced under $5. In fact, many are value-priced at $1.99, based on a concept of "price points" for moms, who buy for quality, content and price.

Landoll is one of only two children's book publishers in the country that operates its own manufacturing plant. The other is Golden Books. And with its printed products priced approximately 30 percent less than its giant competitor, Landoll is giving Golden Books a run for its money.