LANGE GRAPHICS — FINDING DIGITAL FOOTHOLDS

The veteran printing exec traces his company’s involvement with digital printing back to being an early adopter of computer-to-plate production with a then-Creo system. “It (direct-to-plate production) was probably the development that has helped printing the most,” he says.

Some customers use both offset and digital services while others do not, but they are all served by the same sales team, Lange says. Not all salespeople are equally successful selling both, so he has considered adding digital specialists.