LANGE GRAPHICS — FINDING DIGITAL FOOTHOLDS

The company is now on its second generation of digital printing technology, having upgraded to an HP Indigo press 5000. Short runs of high-end color and variable data round out its applications.

Along with the ability to print on non-paper substrates, Lange says support of Pantone colors was a factor in the product choice. He also notes that the technology has matured into a more stable production platform, but says the quality of HP’s service was also a consideration. The smaller footprint of the HP Indigo 5000 compared to the competing digital presses the company looked at was another issue.