LANGE GRAPHICS — FINDING DIGITAL FOOTHOLDS

In the past year, the shop’s digital output has about doubled to more than 300,000 impressions per month. “The variable data work runs in spurts,” Lange says. “We have two accounts now that are 100 percent variable. Overall, we’re probably in the 35 percent variable range currently.”

One of Lange Graphics’ newest digital programs is a direct response piece for a nationwide bank. It won that contract, in part, due to the HP IndiChrome Offpress special color capability because the piece features the bank’s distinctive two-color logo.