Large-format Printing -- Many Profit Paths

Superior serves the folding carton and litho label market for the corrugated box industry. Oversized posters and store signage are also on Rawson’s menu. Most customers consist of packaging brokers and advertising agencies that resell.

Rawson has been in the audience at various industry association events and cringes whenever he hears the assessment that “packaging is the growth area.” While it may not be shrinking like the general commercial market, Rawson cautions that package printing has its own issues.