Large-Format Sheetfed Perfectors -- Seeking Perfection

"The market is divided into two categories," Parker assesses. "First, the economy has them worried and any expenditures, especially progressive types, are on hold. The natural reaction is to stay conservative and wait it out. Second, current economic conditions are an opportune time to gain a competitive advantage. Knowing that many competitors will be waiting it out, the savvy printer will take this time to create a more cost-efficient operation. It was put to me as 'bury the competition before they wake up.' "