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Jerome Group specializes in direct mail work and produces a lot of 4/4 work that requires personalization on both sides. The company often preprints shells on the LS40 and then does personalization using its arsenal of digital presses.
"The interesting thing is that the mix of traditional and digital presses complement each other very well," says Andy Kohn, Jerome Group president. "We have two Indigos and six sheetfed black-and-white digital presses that do personalization." The addition of perfecting presses has also opened the door to short- to medium-run catalog work, Kohn reveals.
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