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More than anything, printers are realizing that they can leverage new large-format sheetfed technology to differentiate themselves in the marketplace, contends Doug Still, marketing manager for MAN Roland.
"That means they're turning to presses that help them stand out from the competition by equipping them to offer new applications and higher efficiencies," he says. "It's the best way they can widen their profit margins, which have been virtually flat for the past four years."
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