Larsen Assumes Senior VP of Sales Helm at KBA

DALLAS—KBA North America, a global press manufacturer, announced that Soren Larsen has joined the company as its senior vice president of sheetfed sales. Larsen, a printing industry veteran, will be overseeing the entire sheetfed sales force in North America. He will report directly to KBA North America President and CEO Mark Hischar as part of the executive management team.

Larsen entered the printing industry in 1978 and brings with him 32 years of experience in sheetfed press technology and products, sales management, marketing and general management. He has held executive sales positions in the graphics art industry.