Creel Printing: Printing’s Future Is Now

Yet, it was just a few short years ago—around the time the $110 million performer became active in competitions—that Creel Printing President Allan Creel Jr. made the big decision to journey into digital printing and variable data. The best way printing can compete with other content distribution models, he concluded, was to evolve into a one-to-one content provider. So Creel Printing installed some digital machines and tested its customer base.