Creel Printing: Printing’s Future Is Now

“By looking at our client base and at companies in multiple industries, we recognized that successful companies are targeting their customers in ways like never before,” Creel says. “Collecting the right data and using that data correctly have never been more important. The success of the printing industry is tied to our ability to provide clients with a high rate of response, at a reasonable cost. If we can do that, printing—as we know it—will continue to be relevant.”